Tap on ‘Profile’ and add the necessary details against the fields available.Navigate to ‘Settings’ and tap on ‘Business Settings’.This not only makes your business highly accessible and discoverable but also adds transparency. Through a WhatsApp Business profile, you can make important information easily available to the customers. Let us have a look at some of the features: 1. In the words of the WhatsApp team, “ WhatsApp Business app is built with the small business owner in mind.” It is packed with features to help the small business owners reach their customers and showcase their products. Further, as WhatsApp Business accounts are listed as businesses, users will know that they are being contacted by a business account rather than a regular account. It is important to note that the customers are not required to install any special app to connect or be connected with businesses. It allows small businesses to freely get in touch with their customers, who are using the regular WhatsApp application. WhatsApp Business API, on the other hand, is for medium and large businesses helping them connect with customers from around the world and send automated quick replies at scale.Īnnounced in 2018, WhatsApp Business is the business version of the popular messaging app. In fact, the rise of Facebook messenger and chatbots for facilitating business-customer interactions birthed the idea of WhatsApp Business API and WhatsApp Business application. WhatsApp Business is an application developed by WhatsApp, dedicated to small business owners enabling them to connect with their customers. Even though it initially started as a platform for users to connect with their friends and family, a section of it has slowly evolved into a potential medium for businesses to engage with clients. With over 1.5 billion monthly active users spread across 180 countries, Whatsapp has emerged as the global leader in the area of messaging. Let us explore the what and how of WhatsApp Business, the benefits of WhatsApp chatbot, and why your business should be on the most popular messaging app. “In some countries, WhatsApp is like oxygen.” – Jan Koum.Īnd WhatsApp chatbots have become no less than oxygen for businesses, big and small alike.
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